F&I Selling Tips: Verify. Empathize. Address.

Posted by Erik Landrum on September 17, 2015 in F&I Selling Strategies

Have you ever made the following statement to your customers: “Your lack of willingness to succumb to my will is very disappointing”? Of course you haven’t, at least I hope not! Some of you may be conveying this very sentiment via a level of communicated anxiety misconstrued (by yourself) as enthusiasm. Some of the Business Managers with whom I’ve had the pleasure of working can’t wait to respond …

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